About

SK Group Inc. is unique in the promotional marketing industry because not only do they offer the traditional embroidered/screened imprinted wearables and promotional hard goods, they also offer graphic design, commercial printing, signs and graphic installation. Everything is done under one roof to make SK Group the quintessential “one stop shop.” They cater to anyone who requires branding and marketing of their business, school, team, group, organization, or event.

SK Group begins the process by either reproducing the client’s supplied logo, or, with their input, the creation of a brand designed by SK’s talented creative team. To help with the selection of product, SK Group’s experienced sales staff is well versed in all aspects of the promotional industry including imprinted wearables, hard goods, commercial printing and signs. With their knowledge of the different applications, they help clients choose the best options for their needs.

SK Group’s acquisition of a print shop in the spring of 2012 was an excellent addition to enhance the clients’ full service experience. As of the summer of 2013 their digital print Xerox machines were upgraded to allow SK Group the ability to continue to offer the best print quality and pricing in the industry.

Their talented creative team is on hand to make sure the clients get the best design and layout for the job. Some of the print services offered are: black and full-colour printing; wedding invitations, business forms, business cards, letterhead, and envelopes; booklets and pamphlets; and custom laser engraving from their new state-of-the-art laser engraver (spring of 2014).

As of the spring of 2014, SK Group Inc. added a 54” wide format printer for the printing of indoor and outdoor signs, vehicle, wall and floor graphics to complement all of the other services offered. They are excited to be able to offer this service under the SK Group brand. As with all of the other services they offer, clients know that they will receive the excellent customer service and product that they have come to expect from SK Group Inc.

In 2017, two of the staff completed the Advanced Installer Training with the training provided by world class graphic installers. They are excited to utilize their abilities to wrap or decal your vehicle or trailer as well as install graphics on a variety of areas including but not limited to various wall types as well as floors.

SK Group Inc. is a company that strives to provide the customer with the best experience possible, whether through excellent customer service and expertise, top quality equipment to ensure accurate branding, or being diligent in upgrading staff on new and upcoming products and techniques. SK Group has “Power behind the Brand.”


SK Group Inc. is housed in an 11,500 square foot facility located at 238 Queen St. East in downtown Sault Ste. Marie across from the Essar Centre.

The production warehouse alone is 5,550 square feet and consists of the embroidery department with 28 heads, the 8 colour, 10 station automatic screen press, the commercial printing/laser engraving department and the bay where custom decaling is done on vehicles.

The front sales area showcases all of the departments found at SK Group including print, signs/ vehicle decaling, wearables and promotional items and samples of our embroidery, screen print and digital print. In this area, you are greeted by one of the three friendly sales staff who are on hand to assist you with all your needs.

A new wearables and promotional showroom was added in 2016 in the lower level. It holds a multitude of samples that we carry and is a place for clients to touch and feel the product as well utilize the sizing samples needed before placing their order. The lower level also houses the screen preparation area for the screen printing department as well as a large storage area for product.

The second level houses our creative team and includes the graphics department, sign department, IT department and management offices.


To service all clients with unparalleled consistency and quality with a strong focus on the customer experience from project concept to completion.


To use our creativity & innovation to transform SK Group into a premier provider of full service branding solutions.


RESPECT: Ourselves, Our team and Our Space
PASSION: Creativity; Innovation and Positive Energy in all that we do
TEAMWORK: Communication; Collaboration; Cooperation; TRUST and Accountability
FLEXIBILITY: Willingness to go the extra mile for our clients and our team
SUCCESS:  Satisfaction in providing the ultimate customer experience.

In 1992, SK Group Inc.’s seeds were planted with the start of Lavallee Distributions, a home-based company that sold pre-printed wearables at events in and around the Algoma District of Ontario Canada. A name change from Lavallee Distributions to Stitch King Embroidery was made in 1994 when an industrial 2 head embroidery machine was added. Incorporation followed in 1995.

From that point on, the company’s growth was exponential. Starting in 2000 through 2012, the company began acquiring other local companies. A small embroidery company in 2000; a screen printing company in 2002; a Web/IT company in 2010 and a commercial print shop in 2012. A partnership with a sign company in 2010 rounded out their acquisitions.

Equipment additions of embroidery digitizing in 1995, a 12 head embroidery machine in 1996, a 6 head wide format embroidery machine in 1999, a 30” wide format printer in 2008, digital copy machines in 2013, a 54” wide format printer in 2014, a flat bed sign applicator 2014, upgraded laser engraver/cutter in 2014, an 8 head wide format embroidery machine in 2014 and a vinyl cutter in 2016.

In 2009 the trade name was changed to SK Group, due to the diversification of products that were provided beyond embroidery with the official company name change to SK Group Inc. in 2013.

With the growth of the company came the move in 2010 from a 4,500 square foot facility to the larger 11,500 square foot facility where it is currently housed.

2014 brought another change to the company when Sherry Berlinghoff purchased the shares from her partner to become the sole owner of SK Group Inc. She has since bought out the partner in the sign division (2014) with the signs now being sold under the SK Group Inc. brand and has sold the Web/IT division to better focus on the other aspects of the business to provide the ultimate branding experience for the client.

The evolution of SK Group Inc. brings them to where they are today. They have established themselves as the leading source for all client branding requirements. From graphic design, commercial printing, indoor and outdoor signs, graphic installations, promotional products and imprinted wearables they offer “Power behind the Brand” from concept to completion.